Saturday, May 29, 2010

"...and it does the rest!"


I swear to you, this is a true story. I'm telling it with no embellishment, exactly as it happened not five minutes ago.

You think advertising isn't effective?

It's 6:13 on a Saturday morning. I know that precisely because I was starting my coffee maker and it has a clock on it.

Seven-year-old Isaiah appears, rubbing his eyes and telling me he sprained his groin while sleeping.

I don't know. I didn't ask.

A moment later he's in our TV room as usual for a Saturday morning but instead of cartoons I hear something that sounds like an infomercial. I expect that to change to Spongebob Squarepants momentarily but it doesn't. It's too loud. I go into the TV room and ask him to turn it down. He does, but he still doesn't change the channel and he is transfixed on whatever he's watching.

"Isaiah," I say, "why are you watching a commercial for a floor sweeper?"

"It's a very good floor sweeper!" he explains, with a great deal of animation. "It's very lightweight and with the Haan© steam cleaner you just add water and it does the rest!"

As the dogs are my witness.

© 2010 by David L. Williams, all rights reserved

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